After 6 years as creative director at Pappas MacDonnell, I led a complete re-branding effort. We re-focused our messaging strategy, re-designed our identity, and re-did just about everything else.

To be competitive with tech-savvy startups outside their traditional space in auto and home, Liberty Mutual needed a different approach. So we collaborated with their innovation incubator, Solaria Labs, on rapid development of a new insurance brand and platform.

The perception? Panasonic is a consumer electronics brand. The reality? Panasonic is busy building intelligent highways, automated factories, smart cities and solar microgrids. Our job? The fun part: telling the story.

After winning a local logo contest, I was happy to volunteer my time supporting Sustainable Westport. I designed a new web site and email template, then helped launch a town-wide composting effort.

In just 9 months, we went from nothing to a full identity, web site, storefronts, and an extensive 360 degree marketing campaign. We enrolled over 200,000 people (more than double our goal) and increased awareness by 132%.

In my years working with Delta Airlines, I led teams redesigning airport check-in kiosks, the in-flight entertainment interface, and delta.com – including the entire booking path.

As part of Pappas MacDonnell’s social presence, we featured our favorite office friends. Do posts about dogs generate more engagement than posts about marketing? Um…yes.

A handful of the many brands I’ve created over the years. Nothing better than starting with a blank sheet of paper and creating something new.